What Is the ROI of a Mobile Sauna?

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Turn Your Garden Into Income
More and more people are rethinking how they use their land.
A small plot in the countryside. A garden that’s just… there. An empty space behind your guesthouse.
All of these could be a source of steady, passive income—without building permits, complex renovations or massive investment.
How? With a mobile sauna.
But let’s get to the real question:
Is it really profitable? What’s the actual ROI of installing a sauna from NordBaltWood?
We’ll break it down with real examples, numbers, and insight based on our experience in Southern and Central Europe (Spain, Portugal, Italy, Germany, Austria…).
What Is ROI?
ROI (Return on Investment) is the most common way to measure how much money you make back from something you invested in—like a wellness cabin or sauna.
It answers this question:
How long will it take until I earn back the money I invested?
Example: Renting a NordBaltWood Sauna in Your Garden
Let’s say you install a JAZZ model sauna in your garden and decide to rent it out 15–20 nights per month via Airbnb or private bookings.
Initial Investment
Sauna model: JAZZ (5m x 2.35m)
Cost: €8,100
Extras (panoramic window + wood stove): €600
Transport & setup: ~€500
Total investment: €9,200
Monthly Revenue (Estimate)
Nightly rate: €75
Occupancy: 18 nights/month
Revenue: €1,350/month
Operating Costs
Firewood or electricity: €25–40/month
Cleaning (DIY or paid): €60/month
Booking fees (Airbnb, etc.): ~10%
Total costs: ~€200/month
➕ Net Profit:
€1,150/month
ROI (Payback Time):
~8 months to recover the full investment.
And after that?
Pure profit.
Understanding what is ROI helps you evaluate whether a mobile sauna is a smart investment or just a luxury expense
You Can Calculate Your Own ROI
Not every case is the same. You might:
Use your sauna only personally.
Include it in your glamping site.
Offer it as a private wellness experience (by hour/day).
Rent it out seasonally (summer or winter only).
We built a simple calculator to help you plan your case.
➡️ Request your free ROI calculator here
If you’re wondering what is ROI in the context of renting a small outdoor sauna, the math is actually simple
What If You Don’t Rent It Out?
Even if you don’t want to run a business, the value of having a sauna at home is measurable:
✓ Health & Wellbeing
Regular sauna use helps reduce stress, improve sleep and strengthen your immune system.
It’s an investment in your quality of life, not just your finances.
✓ Increase in Property Value
Studies in Europe show that homes with wellness features can sell for 10–20% more.
A premium wooden sauna in your backyard makes your property more attractive, especially in regions like Tuscany, the Algarve, Costa Brava or Bavaria.
According to data from [Statista](https://www.statista.com/statistics/1263061/europe-hospitality-wellness-demand/) and insights published in [Wellness Real Estate Reports](https://globalwellnessinstitute.org), wellness-oriented properties continue to grow in value and demand across Europe.
Operating Costs Are Very Low
Unlike pools or buildings, our mobile saunas are:
Fully insulated
Energy-efficient
Low maintenance
Easily transportable if you move
Electric saunas cost about €0.30–0.60 per session (15–30 min).
Wood-fired saunas cost just a few euros per week in firewood.
Why NordBaltWood?
We’re not just selling saunas.
We design them from scratch with our own Scandinavian-inspired architecture, built in the Baltics with craftsmen who have over 25 years of experience.
No mass production.
No copied templates.
Each unit is unique.
Built to last, and built to be used—not just shown in photos.
We believe every square meter of land should have a purpose.
And if that purpose is helping people relax, recharge and reconnect with nature… even better.
Conclusion: A Sauna Is More Than a Luxury
If you want a space that:
Brings you calm
Makes your property stand out
Pays for itself in under a year
Attracts new guests or customers
Boosts your property value
…then a mobile sauna isn’t a luxury.
It’s a smart investment.