Why Guests Are Looking for Wellness Experiences on Airbnb
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The way people travel is changing. Guests no longer want just a place to sleep — they’re looking for spaces that help them disconnect, recharge, and feel well. And platforms like Airbnb are now full of listings that go beyond the basics, offering wellness-focused escapes.
The Rise of Wellness Travel
Wellness tourism is booming across Europe. According to the Global Wellness Institute, the wellness tourism market is expected to reach $1.4 trillion globally by 2027, with Europe being one of the fastest-growing regions.
Guests are actively looking for:
Saunas and hot tubs
Natural surroundings
Minimalist and peaceful cabins
Digital detox getaways
Sustainable and eco-conscious stays
Airbnb Data: What Guests Want
Airbnb’s own trend reports show a rise in searches for wellness terms like “sauna,” “forest cabin,” “eco stay” and “off-grid” experiences. Properties that offer these amenities often get more visibility, better ratings and longer stays.
Top search trends include:
“sauna in nature”
“cabins with panoramic views”
“tiny homes with hot tubs”
📈 Wellness-related stays see 30–50% higher engagement on Airbnb compared to standard listings, according to internal data and third-party analysis.
Why Hosts Are Adapting
For hosts, adding wellness elements (like a sauna or modular cabin) means:
Increased booking rates and price per night
Stronger guest reviews
Year-round appeal, even in off-seasons
Even a small investment (like adding a sauna or meditation deck) can turn a standard listing into a premium experience— one that stands out in the crowded Airbnb market.
What You Can Offer
| Wellness Element | Value It Adds |
|---|---|
| Outdoor Sauna | High-end, Instagram-worthy relaxation |
| Modular Cabin | A private, quiet space for guests |
| Nature Integration | Forest, views, silence = emotional value |
| Sustainable Materials | Appeals to eco-conscious travelers |
| Minimalist Interiors | A detox from busy modern life |
Real Example (Europe)
In southern Germany, a rural Airbnb listing added a small outdoor sauna and increased its price per night by 45%. Within months, the host received longer bookings, better reviews, and repeat guests — many booking for the experience, not just the bed.
Conclusion
If you’re a host, glamping site, or small hotel owner, offering a wellness experience can transform your listing. People crave calm, connection with nature, and time to unplug — and Airbnb is the perfect platform to meet that demand.
